Distinctive Identity
Barton College will boldly deliver exceptional and distinctive student learning experiences while pursuing new revenue streams, exploring new markets, and consciously making decisions that demonstrate a clear return-on-investment that strengthens fiscal health and creates optimal student learning opportunities.
Envisioning the Future:
Barton College will boldly deliver exceptional and distinctive student learning experiences while pursuing new revenue streams, exploring new markets, and consciously making decisions that demonstrate a clear return-on-investment that strengthens fiscal health and creates optimal student learning opportunities.
Program Objectives
1.1 Engage 100% undergraduate students in a purposefully designed 4-year academic and professional development program to include for-credit classes, hands-on workshops, alumni career mentoring, undergraduate research, professional mentoring and job shadowing, and internships. Activate the Bulldog Blueprint.
1.2 Revitalize the role of academic advisors through strengths-based methodologies and consistent expectations across all programs of study.
1.3 Cultivate a stronger fraternity and sorority life program that engages 25% of traditional undergraduate students in leadership development, service engagement, and life-long (alumni) affiliation with peers and the College.
1.4 Reimagine campus employment to engage students in discipline/professionally themed work on campus, that may function like an apprenticeship experience and/or be supported through student work-study.
5 Double student participation in domestic or international study-trips (local, regional, national, or abroad).
Program Objectives
2.1 Grow net tuition revenue by building strategic partnerships with community colleges – sharing resources and building pipelines in new leading-edge programs of study. Develop a specific program designed to support community college student transition to Barton, focusing on affordability and differentiation.
2.2 Utilize CRM technologies to manage, target, and personalize
communications with prospective students, ultimately growing enrollments, optimizing staff resources, and building efficiencies for enhanced customer service. Grow new markets of potential students with an emphasis on GI Bill students and Hispanic
students, and a value-added credentialing program.
2.3 Expand campus housing options that enhance revenue and align
with the developmental needs of upper-class students, foster the vibrancy of the surrounding community, and engage greater numbers of students.
2.4 Create alliances and partnerships with other small, independent
colleges and universities to share services, reduce administrative
burden, and provide more flexible educational and engagement options for students.
Envisioning the Future:
Barton College will be known as a local and regional economic driver through quality, accessible, affordable, distinctive, and marketable programs that are responsive to constantly evolving workforce needs and challenges.
Program Objectives
3.1 Identify and evaluate mission-centered, high-yield academic programs to support workforce development.
3.2 Develop certificate/credentialing programs to foster corporate and industry advancement.
3.3 Identify and pursue relationships with corporate partners to educate their workforce.
3.4 Establish a physical community presence in industry locations to support and develop ongoing corporate relationships.
3.5 Expand Truist workforce development plan and expand potential healthcare partners including the WRMC and AHEC.
Envisioning the Future:
Barton College will extend its reach, grow its regional and national brand awareness, and cultivate a growing customer base of students, alumni, and friends who are fans of the College’s unique value proposition.
Program Objectives
4.1 Cultivate and share the Barton Christian, liberal arts tradition as
a valued advantage.
4.2 Develop a comprehensive marketing strategy based on that advantage.
• Clarify brand coherence and exercise cutting-edge marketing methods and design.
• Develop successful marketing efforts for existing and new leading-edge academic programs.
• Optimize Barton’s website; maximize search engines use and
data analytics.
• Develop new marketing projects with evaluative ROI – television, radio, billboard, social media.
4.3 Execute a comprehensive marketing strategy and system, which
consistently:
• Promotes Barton’s unique culture and learning experiences
and students’ participation in cohort programs, Day of Service, and Day of Scholarship to heighten national and regional awareness.
• Uses athletics as a core messaging platform for College mission and educational purpose.
• Regularly markets outside the standard Barton reach to expand Barton brand awareness.
• Maximizes use of web, digital, and social media engagement platforms to share the story.
BartonBold and Connected 